Adressing Our Audience
How did you attract / address your audience?
Our Audience is primarily middle aged men who enjoy crime, thrillers and suspense movies. Peter Buckingham, author of 'Audience: Trends, profiles and patterns' categorized cinema goers into different categories:
To address our audience we took to social media to ask what people thought of our product. Aidan also contacted Paul Willetts, the author of the The Look of Love: The Life and Times of Paul Raymond, Soho's King of Clubs (which was used as the basis for the movieThe Look of Love starring Steve Coogan). His comments were mostly positive with a few comments that the music towards the end became too intense which we since then fixed.
Because of our audience, I'd say that acording to this they would be in the Hero Seeker category. This is because our audience don't tend to go out much unless they need to like to go to work. And they'd possibly have much better time management skills so would buy their tickets in advance just to be safe and sensible.
But as our film isn't made by a well-known production company and doesn't have well-known actors in it, we would have to rely on word of mouth or maybe just "walk-in" customers. By that I mean customers who pick a film which they don't know much about and take a risk with it. This would put our audience just into the Impulsive Materialist category.
We wouldn't make the marketing materials ridiculous or "in-your-face" because our audience are more mature and don't respond well to the hollywood way of marketing. They prefer simpler, to the point designs like maybe one shot from the film with the film's title under it. The picture below is merely an example of what i'm talking about.
